How to get cash now for your Games/Apps sales?

The rise and popularity of mobile application platforms such as Apple’s App Store and Google Play has put startup game and application developers in a unique position. Never before has access to a huge audience been so easily available.

Once a game is in the app store, it has the potential to be downloaded by millions of users. However, the user has to find it first. Marketing the app is crucial, and that takes investment. In order to buy ads to promote the game, you need cash.

Problem: Game & App Developers face a delayed payment cycle from platform owners like Google, Apple and Facebook, which can strain cash flow of any young and growing business. Sales are pooled for a period, say 2 weeks. An invoice is issued and then it takes 30 to 45 days for these big companies to pay. That means you could be waiting up to 60 days for cash payment from the date of sale.
Financing this gap can be a key differentiator for a developer and help them survive. Bank lines of credit can be hard to come by for a young app seller without much past history, and credit cards have high interest rates and annual fees.

Solution: Sell your receivables to Payplant and get 80% of what is owed to you within the next business day. Think of it as a ‘Pay Me Now’ option, where as soon as you invoice, you can get paid.

How it works in 5 steps:
1. Submit: send your monthly sales total from Apple, Google, Facebook, etc. to Payplant
2. Verification: Payplant verifies the invoice via the App Store
3. Advance: You receive 80% of the invoice total within one business day
4. Payment: The App Store pays Payplant – payment address is changed when the 1st invoice is sold.
5. Balance: Payplant sends the remaining balance to you, less Payplant fees.

What are the Fees?
The Payplant fee for Apps and Games starts at 1.20% per month on the total monthly sales financed, with a minimum of $35.

Taking an example: You sell $10,000 in games on the Apple App Store. Payplant verifies this via the Apple Vendor Portal, and advances $8,000 (80% of $10k) within the next business day.

Payplant receives payment of $10,000 from Apple 30 days later. The 1.2% fee is calculated to be $120. Payplant takes the amount advanced, plus the fee, so $8,120 from the payment, and sends the balance due to you, $1,880.

Getting cash faster can help fuel your growth and help you promote your game online and in the app stores. Talk to Payplant today to see how easy it is to get paid now for your sales.